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  • How to Come Up With Writing Pieces When You Can’t Focus

    We all have those days: you sit down to write, but the ideas just won’t come. The blank page feels louder than your thoughts, and no amount of coffee seems to help. If you’ve ever struggled with focus but still needed to create content, you’re not alone. I’ve found myself in this state more often…

  • Unlocking Success: Avoiding Marketing Pitfalls with Personalized Approaches

    Navigating the world of marketing can feel like walking a tightrope, especially when you’re trying to avoid common marketing mistakes that can derail your efforts. Ignoring your audience or sticking to a one-size-fits-all strategy often leads to wasted resources and missed opportunities for genuine audience engagement. But don’t worry—by shifting your focus to personalized marketing…

  • The Confident OBM – Create Your Freedom, Manage with Confidence

    Whew! I enjoyed the journey of writing my first book, but man was that a project! The Confident OBM book was a way for me to showcase all of my experience in project management. It should also give the reader confidence. You are being handed a guide to gain a lot of knowledge. This took…

  • Small Shifts, Big Growth: How Strategic Changes Can Transform Small Businesses

    —and how to spotlight that growth through smart marketing By Mary Gooding | VibeSphere Marketing Growth Doesn’t Always Mean Going Bigger When we think of growth, we often picture more—more followers, more offers, more technology, more everything. But the truth is, some of the most impactful business growth happens through refinement, not expansion. For small…

  • What Is Brand Strategy (And Why Most Small Businesses Skip It)

    Most small business owners think branding starts with a logo. Some think it’s just choosing a color palette and making things “look good.” But brand strategy? That’s the part too many skip — and it shows. As a creative content writer and designer, I’ve seen firsthand how businesses struggle with consistency, messaging, and connection —…

  • Small Business Marketing Impact

    Small Business, Big Impact: Why Marketing Is Your Secret Weapon Marketing Isn’t Just for the Big Guys—It’s the Game-Changer Your Business Needs Running a small business is no small feat. You’re juggling customer service, sales, inventory, and a hundred other things. But there’s one tool that can amplify your efforts and take your business further:…

  • VibeSphere Marketing – Brand Strategy Blueprint

    by Mary Gooding 💡 Brand Purpose VibeSphere Marketing exists to empower small businesses — especially women-led and creative brands — to find their voice, show up with confidence, and connect authentically through strategic content and visuals. I bring a nurturing, thoughtful energy to branding, and my use of AI tools adds an innovative edge that…

  • Content Strategy vs Content Writing – What’s the Difference?

    Have you ever been asked to “just write a quick blog post,” only to realize there’s no direction, no target audience, and no clear goal? That’s the difference between content strategy and content writing—and it’s a crucial one. While the two often go hand in hand, they serve very different purposes. Whether you’re a business…

  • Gluten-free Sausage balls

    We all know the classic recipe of sausage balls with the Bisquick, sausage and cheese. My mom made them for years when we were younger. I hadn’t made them in forever and didn’t really care too because I just couldn’t get passed the taste. Maybe it’s because the there’s no liquid in the mix and…

  • Want to get Started in Marketing?

    You see the influencers and social media pages on the platforms and think “I can do that”. Well, I thought the same thing. I having a lot of fun experimenting with different tools and getting my creative side out, but I’m pretty much entertaining myself at this point and that’s ok. I did put the…