#SmallBizSupport
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Mapping your future with AI
We have all heard the thoughts about AI, both the good and the bad. Do try to remember that it is not the tool, but the person using the tool that matters. AI tools, like ChatGPT for instance, is an… Continue reading
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How to Come Up With Writing Pieces When You Can’t Focus
We all have those days: you sit down to write, but the ideas just won’t come. The blank page feels louder than your thoughts, and no amount of coffee seems to help. If you’ve ever struggled with focus but still… Continue reading
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Unlocking Success: Avoiding Marketing Pitfalls with Personalized Approaches
Navigating the world of marketing can feel like walking a tightrope, especially when you’re trying to avoid common marketing mistakes that can derail your efforts. Ignoring your audience or sticking to a one-size-fits-all strategy often leads to wasted resources and… Continue reading
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The Confident OBM – Create Your Freedom, Manage with Confidence
Whew! I enjoyed the journey of writing my first book, but man was that a project! The Confident OBM book was a way for me to showcase all of my experience in project management. It should also give the reader… Continue reading
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Small Shifts, Big Growth: How Strategic Changes Can Transform Small Businesses
—and how to spotlight that growth through smart marketing By Mary Gooding | VibeSphere Marketing Growth Doesn’t Always Mean Going Bigger When we think of growth, we often picture more—more followers, more offers, more technology, more everything. But the truth… Continue reading
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What Is Brand Strategy (And Why Most Small Businesses Skip It)
Most small business owners think branding starts with a logo. Some think it’s just choosing a color palette and making things “look good.” But brand strategy? That’s the part too many skip — and it shows. As a creative content… Continue reading
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Content Strategy vs Content Writing – What’s the Difference?
Have you ever been asked to “just write a quick blog post,” only to realize there’s no direction, no target audience, and no clear goal? That’s the difference between content strategy and content writing—and it’s a crucial one. While the… Continue reading
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