Mary Gooding
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Salem Witch Trials
Many of us are familiar with the Salem Witch Trials. We have heard the various reasonings behind the possible causes of “afflictions” that some of the accused suffered from. Salem is the most popular noted location. However, there were several… Continue reading
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Why “Quiet Cracking” is the New Employee Risk — and What Leaders Should Do
In the past few years, we’ve heard a lot about “quiet quitting”—employees doing the bare minimum while mentally checking out of work. But there’s a newer, more subtle trend emerging in workplaces across industries: “quiet cracking.” Unlike quiet quitting, employees… Continue reading
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Knowledge Gap Analysis
There are a lot of people on LinkedIn and other job boards, going through the never ending job search. Countless applications, resumes posted, no call backs…the list goes on. However, I have a ChatGPT prompt that can help some of… Continue reading
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Strategic AI Integration: More Than a Buzzword for Small Business Owners
“Success in business today is not about doing more, but doing it smarter—and AI is the key.” If you’ve been hearing the term “AI” thrown around nonstop, you’re not alone. From TikTok reels to tech articles, artificial intelligence is being… Continue reading
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Here are the top 5 trends in small business management right now, reflecting what’s shaping how you—and your clients—can scale effectively:
1. Strategic AI Integration (Beyond Buzzword Status) Small businesses are moving beyond dabbling in AI to using it strategically. AI isn’t just a novelty—it’s being implemented for marketing, customer support, operations, and automation. Nearly half of SMEs in the UK… Continue reading
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#5: Sustainability & Ethical Business Practices
🌎 Building a Business That Does Good and Does Well “Your business values are your brand currency.” Consumers are more values-driven than ever before. That means sustainability and ethical practices are no longer “nice to have”—they’re a deciding factor. As… Continue reading
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Hyper-Personalization & Customer Experience
🎯 Why Personalization Wins in 2025 “People don’t want more content. They want content that’s more about them.” In a saturated online space, personalized experiences create emotional connections. They increase loyalty, boost sales, and help brands stand out. As an… Continue reading
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2. Data-Driven Decision-Making
Data-Driven Decision-Making: The OBM Key to Smarter Business Growth “When you can measure what you are speaking about, and express it in numbers, you know something about it.” – Lord Kelvin Many small business owners rely on instinct. And while… Continue reading
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Mapping your future with AI
We have all heard the thoughts about AI, both the good and the bad. Do try to remember that it is not the tool, but the person using the tool that matters. AI tools, like ChatGPT for instance, is an… Continue reading
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